始终不渝地坚持初衷：“传统风格，应时设计，适用于各种场合” .而它的目标是在进入新国家新市场开发中逐年持续不断增长和提高产品销量, 以及不断满足那些对该品牌忠诚信任的客户需求，使他们对该品牌每季服装设计及品质感到满意。
Unswervingly adhere to mind: "The traditional style, seasonal design, suitable for all occasions." And its goal is to enter new markets, developing new country every year continuous growth and increase product sales, as well as those who continue to meet the trusted brand loyalty customer needs, to enable them to design and quality brand apparel quarterly satisfied.
The brand's product features in its classic timeless design, while keeping up the trend. Each season should be designed and produced 800 number of new products, from newborns to 14-year-old boy, his plate, fabrics and colors are all exclusive proprietary. The brand's design takes into account a variety of different occasions: sports, leisure and special occasions, complete a variety of styles for boys and girls of all ages.